cycling road safety
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Growing support . . .

The Cycling Matters campaign needs to be seen by many, if it is to improve the mindset, temperament and habits of a good number of road users. Although, when times are tough financially, heavy-weight publicity campaigns are not really an option.

So we have to work smarter.

We are talking to and meeting with the key cycling organisations, representative bodies and registered charities – as well as others who are involved in road safety education and managing emergency services. If they are happy and able to highlight “What Matters Most” through their own websites, newsletters, magazines and social media, we can reach many thousands of people.

Take a look at the logos, links and websites below, for those who have already joined the team . . .

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Website designed by The M Partnership

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Cycling matters to us

This campaign is managed by a large group of dedicated, Midlands-based road safety professionals. We are also drivers, motorcyclists and cyclists with the well-being of fellow road users at heart.

Dictatorial voices, ‘finger-pointing’ and patronising advice have no place here; this is about sharing reasonable concerns, offering intelligent advice and inspiring a more focused mind-set in drivers, motorcyclists and cyclists who wish to stay safe and do no harm to others.

We don’t make the roads safer, you do.

We like it . . .

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