cycling road safety

News, Events & Updates

Over time, we will add new campaigns, share more ideas and advice, increase awareness of this resource and expand our activities. Please come back to this website for news, events, activities and regular updates.

February 2014 - Elite Ambassador joins the team

Jess Varnish is a member of the British Cycling team and has represented GB at a junior
and senior level in the European and World Track Championships, as well as being a
part of the team for the 2012 Olympics. Even with her success so far, Jess is still
considered to be a rising star in track cycling and we are delighted to have her support.

February 2014 - Cycle Network grows

The North Solihull Strategic Cycle Network nears completion and will soon provide
18kms of new, dedicated cycling routes. The scheme is being promoted to encourage
more people to commute by bike and so far, more than 30 local businesses are involved.
Grant applications are also being considered to help improve cycling facilities for
their employees. Go to

February 2014 - Cycle training for Solihull
Solihull Council has secured significant support from Centro and BikeRight! ( and cycle training is now being provided to school 6th forms, colleges and businesses in the area.


December 2013

The Cycling Matters team are planning a regional publicity campaign for February 2014; with the help and support of an elite British cyclist . . . watch this space . . .


CTC (Cyclists’ Touring Club) - the national cycling charity - was the first to support our campaign early in 2013. Since 1878, CTC has provided advice and services to all types of cycling enthusiasts and they now campaign with a strong and passionate voice for cyclists’ rights and issues. Visit the website and join 70,000 other members.

The Air Ambulance Service incorporating Warwickshire & Leicestershire Air Ambulance, Derbyshire, Leicestershire & Rutland Air Ambulance and the Children’s Air Ambulance, has endorsed the Cycling Matters initiative and said this week; “Given the number of cyclist deaths that have recently occurred on our roads, the ‘What Matters Most’ campaign is absolutely essential in raising awareness for both motorists and cyclists”.

November 2013 – FREE KIT and ANGRY TWITTERS

The Safer Roads Partnership for Warwickshire and West Mercia were in Worcester last week, carrying out a “Be Safe, Be Seen” initiative during early morning rush hour traffic. More than 60 cyclists were stopped and all were very appreciative of the friendly advice offered and grateful for the cycle lights and hi-vis kit that the team were giving away. When a good morning’s work was highlighted on Twitter @ThinkSaferRoads – it sparked a very heated debate around a range of cycling issues including helmet use, the pro’s and con’s of high visibility clothing and the different attitudes and levels of respect between motorists and cyclists.


Leading UK charity is first to support the Cycling Matters initiative. Sustrans developed the concept of the National Cycle Network and now helps many thousands of people to choose healthier, cleaner and cheaper journeys.


Since late autumn, we have been busy producing publicity posters for anyone to download and display, as well as highly visible vehicle window stickers. The stickers will be distributed to cycle shops and service centres across central and south Midlands over the coming weeks. We are also hoping that representative bodies, cycling charities and clubs will want them as well.




October 2013 - CYCLING MATTERS

When one campaign is followed by another, we can start to call it an ‘initiative’; this initiative deserves a new logo to help build recognition and increase awareness amongst drivers and cyclists. Cycling Matters should tell everyone what this is all about.


In 2012, Wiggins, Froome and Cavendish – Pendleton, Trott and Hoy all turned hope and expectation into pride and an Olympic legacy that can’t help but be noticed on the roads of Britain. Cycling is enjoying something of a renaissance and both the variety and number of cyclists is on the increase. Read more.

J Bewley/sustrans


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